For people who run restaurants.
Practical, no-hype writing for independent restaurant owners: how to get found online, what restaurant technology is actually worth your time, and the marketing that moves people through your door.
Your Restaurant Is on DoorDash and Instagram. You Still Need Your Own Website.
DoorDash and Instagram can reprice you, hide you, or lock you out overnight with no appeal. Here is why owning your website is the only channel they cannot take.
AI searchWhy ChatGPT Skips Your Restaurant When Someone Asks for the Best One Nearby
How AI assistants actually pick which restaurants to name, why a nice website is not the lever, and what makes most independents invisible to ChatGPT search.
Online orderingWhen "Order Direct" Still Costs Your Customer
Many restaurant platforms promise direct online ordering, then add a service fee to your guest's checkout and tuck it out of sight. Here is how to check your own site, and what direct should really mean.
AI searchGoogle's AI Mode Builds a Different Restaurant Shortlist for Every Diner
Google AI Mode now picks restaurants per diner and books the table through your reservation partner. What it reads about you, and why ranking no longer applies.
Restaurant techRestaurant Tech Is Sold as Growth. Most of It Is a Tax.
Delivery commissions, payment processing, and a stack of monthly subscriptions are mostly priced as a cut of your revenue, not a flat cost. Here is how to see the restaurant tech tax clearly and decide what actually earns its take.
DeliveryUber Eats Now Charges You More for Your Best Customers
In March 2026 Uber Eats added a 5% fee on orders from its Uber One members. Here is why that reprices your most loyal diners, and what it means for margins.
Restaurant digital marketingWhy Independent Restaurants Are Invisible Online (and What Actually Fixes It)
A practical guide to getting your independent restaurant found online: your Google Business Profile, a website that works, real food photos, consistent listings, and local SEO that goes deeper than meta tags.