For independent restaurant owners
The delivery apps and the platforms grew by getting between you and your customer, at the order and the checkout, and renting that spot back. TwoTop takes it back.
Getting found, your website, reservations, the waitlist, the floor, scheduling, and loyalty, all in one place. Every part runs a piece of your night and wins a customer while it does it. Running your restaurant is how you fill it, and the customer list is yours to keep.
For independent restaurants in Cleveland, Chattanooga, and Knoxville, TN.
The squeeze
A delivery app owns the order and can take up to 30% of the sale, even when the customer picks it up themselves. The big platforms own your storefront, lock you into annual contracts and cookie-cutter templates, and charge $300 to $600 a month. Some even keep your photos and your customer list when you leave.
On top of that, you are hard to find. The chains outspend you, so they come up first even when your food is better, and when someone asks ChatGPT or Gemini where to eat tonight, most independent restaurants don't come up at all.
The middlemen all make money the same way: they sit between you and your customer, and rent that spot back to you.
TwoTop takes the spot back. One flat monthly price, no fee on your orders. You own your domain, your photos, your data, and your customer list. Everything.
The idea
You are not buying ads on one side and software on the other. Reservations, the waitlist, the floor, scheduling, loyalty, your site and how you get found, each one runs a piece of your night and wins a customer while it does it. Every table becomes a name. Every visit becomes a reason to come back. And every one of those customers is yours to keep, not the app's.
One system, every part earns a customer
Find them
Be the answer when someone nearby is deciding where to eat, on Google, on the map apps, and when they ask an AI.
Real Local SEO
Come up when someone nearby searches for what you serve.
Citations, schema, review signals, competitor tracking, and ongoing Google Business optimization. The full stack, not a sitemap.
Table Stakes™
Be a name ChatGPT and Gemini can actually recommend.
Our AI visibility layer makes your restaurant readable and answer-ready across the assistants people now ask.
Google Business Profile
Win the map result people see before your website.
We keep your listing, hours, photos, menu, and posts complete and active, so Google treats you as a live business.
Apple Maps & Bing
Get found by every iPhone and Siri user, not just Google.
Claimed, verified, and kept current on the maps most restaurants never bother to claim.
Live Google Reviews
Turn your real 5-star reviews into the reason they pick you.
Your best reviews shown on your own site automatically, where the decision actually gets made.
Weekly Blogs & Backlinks
Keep Google seeing a site worth putting in front of people.
Original writing under your name every week, plus earned links, the off-page work that moves rankings.
Win them
Turn a search or a walk-in into a booked, seated, happy table, and capture who they are while you do it.
Custom Website
Turn the click into a customer, on your brand.
Built on your look, not a template. Mobile-first, fast, your domain, yours to keep.
On-Site Photography
Make them hungry before they ever arrive.
Real photos of your food, shot on location. The images customers actually respond to.
Menu Copywriting
Sell the dish before they order it.
Your full menu written in your restaurant's voice, from your dish names and a few ingredients.
Reservations
A booked table becomes a name and a reason to return.
Guests book from your site or app, and you never pay a third party for the seat. No double-books.
Waitlist & Walk-ins
A walk-in you'd never see again becomes a contact you keep.
Text-ahead waits and honest quotes run a busy door and turn tables faster.
Host & Floor
Smooth service earns the review and the repeat visit.
A live floor board to seat, time, and combine tables, so no one waits on a table that's ready.
Keep them yours
Every visit builds a customer list you own, and a reason for them to come back to you instead of the chain.
Loyalty & the Club
A real reason to come back, and members that are yours.
Your own branded loyalty, plus the TwoTop Club sending local members your way. Redeemed with a scan.
Guest App
A direct line to your regulars that no app taxes.
Push deals, events, and rewards under your own name, straight to the people who already love you.
Scored Menu
Ratings that sell the next order and show you what to push.
Guests rate every dish, so your best sellers rise on their own and you learn what people love.
Staff Scheduling
The right crew on the floor is what customers remember.
Build next week in minutes: start from last week, drag a shift, handle time off and swaps in one place.
Your Customer List
Every name you earn is yours to keep and market to, for good.
The list built by all of the above lives with you, not a platform. Leave anytime and take it with you.
How it works
In the first couple of weeks we build your site, shoot your food, and set up your Google, the map apps, and your listings. That goes live quickly and starts working right away.
Reservations, the waitlist, the floor, scheduling, and loyalty get stood up in stages, around how you actually run, with your team. Once a piece is live, we manage it: tell the platform a change and it handles the rest.
Your domain, your photos, your site, your customer list. We're your team, not your landlord. Everything we build is yours to keep.
Under the hood
Most restaurant sites do the bare minimum and call it SEO. Here's the actual work that gets you chosen.
Google Business Profile Management
For a restaurant this is the single biggest lever, the map result people see before they ever reach your website. We keep it complete and active: hours, categories, photos, menu, and regular posts.
Reviews, and Replies
How many reviews you have, how recent they are, and whether the owner responds all feed your local ranking. We help you steadily earn reviews and reply to every one.
Local Business Schema
Structured data that spells out what you are, where you are, and when you're open, in a format Google, ChatGPT, and Gemini read directly, so they understand you well enough to put you in the answer.
Earned Mentions & Citations
Getting your name onto the pages Google and AI already trust: local directories, roundups, and press. The off-site signal that separates the restaurants AI recommends from the ones it skips.
Page Speed That Converts
Lean, fast pages, no bloated plugins. Not to win a ranking race, but because a hungry person won't wait on a slow menu. Fast pages keep the customer you already earned.
TwoTop vs. the alternative
How we compare
The big platforms each do a piece of this. TwoTop does all of it, for one price, with no fee on your customers and no forced lock-in.
| TwoTop | Owner.com | SpotHopper | Popmenu | BentoBox | ChowNow | Agency | |
|---|---|---|---|---|---|---|---|
| Monthly price | $199-249 | $249-499 | ~$200-400+ | $299-499 | $49-199 | $119-328 | $1,000-2,500 |
| Setup | $750-1,250 | ~$1,000 | Not disclosed | Not disclosed | Not disclosed | $119-499 | $2,000-5,000 |
| Found by AI search | Built for it | Partial | Basic SEO | No | No | No | Rare, $$$ |
| Fee on customer orders | None | 5%* | Not disclosed | Paid add-on | 99¢ + 3% | 2.95% + 29¢ | N/A |
| Own your customer list | Always | Limited | Limited | Limited | Limited | Limited | Yes |
| Reservations, waitlist, floor | Built in | No | No | No | No | No | No |
| Branded app + loyalty, included | Yes | Yes | No app | Paid add-on | Loyalty only | Add-on, no loyalty | Extra, $$ |
| Weekly blogs, SEO, backlinks | Yes | SEO pages only | Reposts | No | No | No | Yes, $$$ |
| Contract | Your choice | Month-to-month | Annual lock-in | Not disclosed | 30-day rolling | Flexible | Per contract |
| Updates & change orders | Unlimited | DIY dashboard | 15 hrs/yr, then $150/hr | DIY dashboard | DIY dashboard | DIY dashboard | Billed per change |
*We observed a 5% service fee charged to the customer at a live Owner.com-powered checkout in June 2026, on a pickup order; we wrote about it in When "Order Direct" Still Costs Your Customer. Owner.com's pricing page separately lists a 5% per-order fee charged to the restaurant on its $249 Flex plan, with no restaurant fee on its $499 Flat plan. Agency reflects a freelancer or studio pieced together. Figures are publicly reported as of June 2026 and can change, so confirm current terms with each provider.
Pricing
One service, every feature. No fee on your customers' orders, ever. You own your domain, your photos, and your customer list.
12-month plan
$199/mo
$750 one-time setup
Month-to-month
$249/mo
$1,250 one-time setup
Setup is a one-time fee, never a monthly charge. Both plans include the full TwoTop service.
FAQ
What if I already have a website?
You keep your domain. We build you a brand-new custom site from scratch, not a tweak of your old one, then point your existing domain at it. You own the domain and everything we produce, so if you ever leave, you take it all with you.
How long does setup take?
Getting you found is quick: your site, photos, Google Business Profile, and listings are usually live within 2 to 3 weeks. The rest of the system, reservations, waitlist, floor, scheduling, and loyalty, we set up in stages after that, around how you run and at a pace your team can actually adopt. You get value in weeks, and the full system grows in from there.
Do I have to do anything myself?
Very little. When something changes (hours, menu, a new special) you tell the platform, and it handles the update across your site, Google listing, and anywhere else it needs to go. Most owners spend less than five minutes a week on this.
Who owns my customers?
You do, always. Every reservation, member, and contact you build on TwoTop is yours. We never sit between you and your customer, and if you ever leave, you take the whole list with you.
Do you work with chains or franchises?
No. TwoTop is built for independent restaurants, single locations and small groups. We're not the right fit for franchises or corporate-owned concepts. That's intentional.
Your own branded app, white-label under your name and colors. Customers order ahead, earn rewards, and get deals, with no third-party taking a cut.
Ready to take the spot back?
We'll review your info and reach out within one business day. No sales pressure. Just a conversation.
Get started. It's free to talk. →We work with independent restaurants in Cleveland, Chattanooga, and Knoxville, TN. And growing.